"The history of the concept of race is inextricably intertwined with attempts by the winners to explain or justify why they perceive themselves to be winners. Consider, for example, the term Caucasian. It is an odd term, in some ways, because although it is used to refer to “Whites,” in Russia people from the Caucuses are considered dark relative to many other Russians. (...)
Where did the term come from then? It was coined by Johann Friedrich Blumenbach (as cited in Gould, 1994), who chose the name because he believed that the Georgians, from the Mount Caucasus region, are the most beautiful race of men (his words). The term stuck. So people in English-speaking countries with white skin have the honor of having a name they imagine to be the formal label for their race, representing what one naturalist in 1795 believed was the most attractive “race” and what today largely is believed to have rather dark as opposed to white skin, according to Russian standards. Thus, the term is scientiﬁcally unsupportable and part of an old racist typology."
Tomado de: Sternberg, R. J., Grigorenko, E. L., Kidd, K. K. (2005). Intelligence, race, and genetics. American Psychologist, 60(1), 46-59.